Certified AI Associate practice test

1. Question 1 · 1

   Which type of bias imposes a system's values on others?

   Choose one answer.

   • Association
   • Automation
   • Societal

2. Question 2 · 1

   A data quality expert at Cloud Kicks wants to ensure that each new contact contains at least an email address or phone number. Which feature should they use to accomplish this?

   Choose one answer.

   • Validation rule
   • Autofill
   • Duplicate matching rule

3. Question 3 · 1

   In the context of Salesforce's Trusted AI Principles, what does the principle of Empowerment primarily aim to achieve?

   Choose one answer.

   • Empower users of all skill levels to build AI applications with clicks, not code.
   • Empower users to solve challenging technical problems using neural networks.
   • Empower users to contribute to the growing body of knowledge of leading AI research.

4. Question 4 · 1

   Cloud Kicks wants to use an AI model to predict the demand for shoes using historical data on sales and regional characteristics. What is an essential data quality dimension to achieve this goal?

   Choose one answer.

   • Age
   • Reliability
   • Volume

5. Question 5 · 1

   A financial institution plans a campaign for preapproved credit cards. How should they implement Salesforce's Trusted AI Principle of Transparency?

   Choose one answer.

   • Communicate how risk factors such as credit score can impact customer eligibility.
   • Flag sensitive variables and their proxies to prevent discriminatory lending practices.
   • Incorporate customer feedback into the model’s continuous training.

6. Question 6 · 1

   What is a key challenge of human-AI collaboration in decision-making?

   Choose one answer.

   • Leads to more informed and balanced decision-making
   • Creates a reliance on AI, potentially leading to less critical thinking and oversight
   • Reduces the need for human involvement in decision-making processes

7. Question 7 · 1

   Which best describes the difference between predictive AI and generative AI?

   Choose one answer.

   • Predictive AI and generative AI have the same capabilities but differ in the type of input they receive; predictive AI receives raw data whereas generative AI receives natural language.
   • Predictive AI uses machine learning to classify or predict outputs from its input data whereas generative AI does not use machine learning to generate its output.
   • Predictive AI uses machine learning to classify or predict outputs from its input data whereas generative AI uses machine leaning to generate new and original output for a given input.

8. Question 8 · 1

   What is machine learning?

   Choose one answer.

   • A data model used in Salesforce
   • AI that can grow its intelligence
   • AI that creates new content

9. Question 9 · 1

   The Cloud Kicks technical team is assessing the effectiveness of their AI development processes. Which established Salesforce Ethical Maturity Model should the team use to guide the development of trusted AI solutions?

   Choose one answer.

   • Ethical AI Prediction Maturity Model
   • Ethical AI Practice Maturity Model
   • Ethical AI Process Maturity Model

10. Question 10 · 1

    What is a potential source of bias in training data for AI models?

    Choose one answer.

    • The data is collected in real time from source systems.
    • The data is collected from a diverse range of sources and demographics.
    • The data is skewed toward a particular demographic or source.

11. Question 11 · 1

    Cloud Kicks wants to use AI to enhance its sales processes and customer support. Which capability should they use?

    Choose one answer.

    • Sales Path and Automated Case Escalations
    • Einstein Lead Scoring and Case Classification
    • Dashboard of Current Leads and Cases

12. Question 12 · 1

    A sales manager wants to improve their processes using AI in Salesforce. Which application of AI would be most beneficial?

    Choose one answer.

    • Lead scoring and opportunity forecasting
    • Data modeling and management
    • Sales dashboards and reporting

13. Question 13 · 1

    What can bias in AI algorithms in CRM lead to?

    Choose one answer.

    • Ethical challenges in CRM systems
    • Advertising cost increases
    • Personalization and targeted marketing changes

14. Question 14 · 1

    Which Einstein capability uses emails to create content for Knowledge articles?

    Choose one answer.

    • Predict
    • Discover
    • Generate

15. Question 15 · 1

    A system admin recognizes the need to put a data management strategy in place. What is a key component of a data management strategy?

    Choose one answer.

    • Naming Convention
    • Color Coding
    • Data Backup

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