Certified Data Cloud Consultant practice test

1. Question 1 · 1

   What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

   Choose one answer.

   • Cities containing 'San Jose', ’San José', 'san josé, or 'san jose'
   • Cities only containing 'San José or 'san josé'
   • Cities only containing 'San José' or 'San Jose'
   • Cities only containing 'San Jose' or 'san jose'

2. Question 2 · 1

   A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled successfully to its linked data model object. The user will also need to make changes if required. What is the minimum permission set needed to accommodate this use case?

   Choose one answer.

   • Data Cloud for Marketing Specialist
   • Data Cloud Admin
   • Data Cloud for Marketing Data Aware Specialist
   • Data Cloud User

3. Question 3 · 1

   Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. What should a consultant use to address this use case in Data Cloud?

   Choose one answer.

   • Metrics on metrics
   • Nested segments
   • Streaming data transform
   • Flow Orchestration

4. Question 4 · 1

   Cloud Kicks received a Request to be Forgotten by a customer. In which two ways should a consultant use Data Cloud to honor this request? (Choose two.)

   Choose all answers that apply.

   • Use the Consent API to suppress processing and delete the individual and related records from source data streams.
   • Use Data Explorer to locate and manually remove the Individual.
   • Delete the data from the incoming data stream and perform a full refresh.
   • Add the Individual ID to a headerless file and use the delete from file functionality.

5. Question 5 · 1

   A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud?

   Choose one answer.

   • Use a JWT Token generated on S3.
   • Use an S3 Private Key Certificate.
   • Use an S3 Encrypted Username and Password.
   • Use an S3 Access Key and Secret Key.

6. Question 6 · 1

   A consultant needs to package Data Cloud components from one organization to another. Which two Data Cloud components should the consultant include in a data it to achieve this goal? (Choose two.)

   Choose all answers that apply.

   • Identity resolution rulesets
   • Calculated insights
   • Data model objects
   • Segments

7. Question 7 · 1

   A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources. Which two functional areas should the consultant highlight in relation to managing customer data? (Choose two.)

   Choose all answers that apply.

   • Unified Profiles
   • Data Harmonization
   • Master Data Management
   • Data Marketplace

8. Question 8 · 1

   What does it mean to build a trust-based, first-party data asset?

   Choose one answer.

   • To ensure opt-in consents are collected for all email marketing as required by law
   • To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
   • To obtain competitive data from reliable sources through interviews, surveys, and polls
   • To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations

9. Question 9 · 1

   Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contract record. Which two features should a consultant consider for this use case? (Choose two.)

   Choose all answers that apply.

   • Query API
   • Data Action
   • Lightning Web Components
   • Profile API

10. Question 10 · 1

    Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud. What are two of the available datasets in Marketing Cloud Starter Data Bundles? (Choose two.)

    Choose all answers that apply.

    • MobilePush
    • Personalization
    • MobileConnect
    • Loyalty Management

11. Question 11 · 1

    Northern Trail Outfitters unifies individuals in its Data Cloud instance. Which three features can the consultant use to validate the data on a unified profile? (Choose three.)

    Choose all answers that apply.

    • Query API
    • Data Explorer
    • Identity Resolution
    • Data Actions
    • Profile Explorer

12. Question 12 · 1

    A consultant is integrating an Amazon S3 activated campaign with the customer's destination system. In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?

    Choose one answer.

    • The .json file
    • The .txt file
    • The .zip file
    • The .csv file

13. Question 13 · 1

    Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?

    Choose one answer.

    • Calculated insights
    • Segment membership data model object
    • Segment exclusion
    • Nested segments

14. Question 14 · 1

    Which information is provided in a .csv file when activating to Amazon S3?

    Choose one answer.

    • The activated data payload
    • An audit log showing the user who activated the segment and when it was activated
    • The manifest of origin sources within Data Cloud
    • The metadata regarding the segment definition

15. Question 15 · 1

    Which two common use cases can be addressed with Data Cloud? (Choose two.)

    Choose all answers that apply.

    • Safeguard critical business data by serving as a centralized system for backup and disaster recovery.
    • Harmonize data from multiple sources with a standardized and extendable data model.
    • Understand and act upon customer data to drive more relevant experiences.
    • Govern enterprise data lifecycle through a centralized set of policies and processes.

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