Certified Marketing Cloud Administrator practice test

1. Question 1 · 1

   Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records. How should the unique identifier of the data model be set up if the MobilePush and Email channels are used within the same account?

   Choose one answer.

   • Strategically control the Contact Key values and tie records together across channels using this key.
   • Use a third-party system to identify and delete duplicate Contact Keys.
   • Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

2. Question 2 · 1

   What are entry source types for Journey Builder?

   Choose one answer.

   • Data Extension, Audience Studio, API Event, Date Based Event
   • Data Extension, CloudPages, Email List, API Event
   • Data Extension, Email List, API Event, Date Based Event

3. Question 3 · 1

   Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address?

   Choose one answer.

   • Building desirable sending history and data will be variable based on list size and engagement.
   • The IP address is on reserve, is already in use, and has an email sending history.
   • The new IP Address will not need IP Warming as the sending domains will not change.

4. Question 4 · 1

   Northern Trail Outfitters wants to segment audiences based on Sales Cloud data. Where would their Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud?

   Choose one answer.

   • Contact Builder > Data Sources
   • Setup > Data Management > Synchronized Data Extensions
   • Contact Builder > Data Extensions > Synchronized Data Extensions

5. Question 5 · 1

   Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication?

   Choose one answer.

   • Data Management
   • Installed Packages
   • Salesforce Integration

6. Question 6 · 1

   To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months. What action should be taken?

   Choose one answer.

   • Apply a Row Based Retention to each data extension as it is created, set to 12 months
   • Configure the business unit data retention setting to 12 months
   • Set inactive data to be automatically cleared after one year, but is recoverable

7. Question 7 · 1

   Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing.com. The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com. How could the Marketing Cloud admin meet this requirement?

   Choose one answer.

   • CloudPages must use the SAP domain.
   • Purchase a new SAP for de-special.ntomarketing.com.
   • Purchase a new Private Domain for use in CloudPages.

8. Question 8 · 1

   Northern Trail Outfitters wants to copy journeys across business units. What could be used to replicate journey structure so it can be easily recreated in another account?

   Choose one answer.

   • Journey Extracts
   • Package Manager
   • Journey Templates

9. Question 9 · 1

   Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access. How should the Marketing Cloud admin ensure users have access?

   Choose one answer.

   • Allow access package access on appropriate Roles
   • License all appropriate users within the installed package
   • Configure the API Integration to allow all users access

10. Question 10 · 1

    Northern Trail Outfitters has imported a file into All Subscribers. They then received a results file starting admin@example.com could NOT be imported. Which error code would the file contain for this record?

    Choose one answer.

    • List Detective
    • Skipped Records
    • Restricted Values

11. Question 11 · 1

    A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key. Which import type could the admin use instead?

    Choose one answer.

    • Add and Update
    • Overwrite
    • Add Only

12. Question 12 · 1

    Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system. Which feature would allow compliance with this requirement?

    Choose one answer.

    • Audit Trail
    • IP Allowlist
    • Export Email Allowlist

13. Question 13 · 1

    Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their Journeys. A user recently reported the data coming from Sales Cloud is NOT up to date. Where should the Marketing Cloud admin begin troubleshooting?

    Choose one answer.

    • Setup > Synchronized Data Extensions
    • Contact Builder > Data Sources
    • Contact Builder > Synchronized Data Extensions

14. Question 14 · 1

    Northern Trail Outfitters has a mobile app. Which product would allow them to send push notifications to customers with their mobile app?

    Choose one answer.

    • Content Builder
    • Group Connect
    • Journey Builder

15. Question 15 · 1

    A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement. What consideration should be given to the preference/profile centers for this integration?

    Choose one answer.

    • Multi-Org does not support the standard profile/preference center for the business units.
    • Branding for each business units’ profile centers will be inherited from the default business unit setup.
    • Profile/preference centers are automatically created for each business unit connected through Multi-Org.

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