MB-220 practice test

1. Question 1 · 1

   Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution. After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials. The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards. You need to ensure that future emails adhere to these standards. Solution: You send an email to any user who created a deficient template identifying the deficiencies and request that they correct their templates. Does this meet the goal?

   Choose one answer.

   • Yes
   • No

2. Question 2 · 1

   DRAG DROP - You are responsible for all outgoing marketing emails at Contoso, Ltd. You are tasked with the best practices aimed at increasing delivery and interaction rates. Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content. NOTE: Each correct selection is worth one point. Select and Place:

   Match each destination with an option.

   

   What is the total number of clicks on a specific email link?

   • • Click-Throughs.
   • • Clicks (unique)
   • • Opens (unique)
   • • Forwards
   • • No Statistic Exists

   What is the total number of sent messages where the recipient clicked at least one link one time?

   • • Click-Throughs.
   • • Clicks (unique)
   • • Opens (unique)
   • • Forwards
   • • No Statistic Exists

   What are the total number of emails that were opened by a contact at least one time?

   • • Click-Throughs.
   • • Clicks (unique)
   • • Opens (unique)
   • • Forwards
   • • No Statistic Exists

   What is the total number of times an email was forwarded by the recipient by using the forward link on the email?

   • • Click-Throughs.
   • • Clicks (unique)
   • • Opens (unique)
   • • Forwards
   • • No Statistic Exists

   What is the total number of times an email was forwarded using the email client forward button?

   • • Click-Throughs.
   • • Clicks (unique)
   • • Opens (unique)
   • • Forwards
   • • No Statistic Exists

3. Question 3 · 1

   You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience. You need to track response data regarding how your contacts react to your various marketing initiatives. Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose three.) Each answer presents a complete solution. NOTE: Each correct selection is worth one point.

   Choose all answers that apply.

   • Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.
   • The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.
   • The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.
   • Survey insights measured over all respondents will be available on the Survey Insights form.
   • Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form.

4. Question 4 · 1

   Your company decides to set up a Lead Scoring model. They would like to score leads based on a condition. Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

   Choose all answers that apply.

   • based on age
   • clicking on an email advertisement
   • an event for which the contact registered
   • based on zip code

5. Question 5 · 1

   Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution. After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials. The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards. You need to ensure that future emails adhere to these standards. Solution: You create an approval process on the template records. You restrict usable templates to only those that have been approved. Does this meet the goal?

   Choose one answer.

   • Yes
   • No

6. Question 6 · 1

   Note: In this section, you will see one or more sets of questions with the same scenario and problem. Each question presents a unique solution to the problem, and you must determine whether the solution meets the stated goals. More than one solution might solve the problem. It is also possible that none of the solutions solve the problem. You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso has multiple Facebook pages for products and services. Your marketing team has issued a help ticket stating that their Facebook Marketing posts have stopped working as of yesterday. Solution: You enable social media in the default marketing settings to resolve the ticket. Does this meet your goal?

   Choose one answer.

   • Yes
   • No

7. Question 7 · 1

   DRAG DROP - You are a functional consultant working at a company that is running campaigns on LinkedIn. You have been tasked with syncing leads from LinkedIn to Dynamics 365 Marketing. You would like all leads acquired from your LinkedIn campaigns to create a new Lead and Contact record in Dynamics 365 Marketing. You do not want duplicates created when they are existing Leads and Contacts in the system. Which five steps should you perform in sequence? To answer, move the appropriate steps from the list of steps to the answer area and arrange them in the correct order.

   Arrange the options in the correct order.

   

   • Configure a LinkedIn Lead Matching Strategy in LinkedIn Lead Gen settings, with Enable Contacts set to Yes.
   • Define a strategy for matching LinkedIn leads with existing leads.
   • Configure a LinkedIn Lead Matching Strategy in LinkedIn Lead Gen settings, with Enable Contacts set to No.
   • Configure a LinkedIn Lead Matching Strategy in LinkedIn Sales Navigator settings, with Enable Contacts set to Yes.
   • Authorize Dynamics 365 Marketing to connect to LinkedIn using an existing LinkedIn account.
   • Enable LinkedIn Sales Navigator.
   • Activate your LinkedIn Lead Matching Strategy.
   • Configure a LinkedIn Lead Matching Strategy in LinkedIn Sales Navigator settings, with Enable Contacts set to No.
   • Enable LinkedIn Lead Gen Integration in Advanced Settings.

8. Question 8 · 1

   Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution. After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials. The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards. You need to ensure that future emails adhere to these standards. Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates. Does this meet the goal?

   Choose one answer.

   • Yes
   • No

9. Question 9 · 1

   DRAG DROP - You are setting up a simple webinar with a webinar provider. For this event, you can leverage two speakers. Additionally, you will assign one room and will publish the event to your event portal for your audience to register for the session. Which five actions should you perform in sequence to configure the webinar? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order. NOTE: More than one order of answer choices is correct. You will receive credit for any of the correct orders you select.

   Arrange the options in the correct order.

   

   • Enter information for the venue, building, and rooms.
   • Enter the Webinar Name and Provider.
   • Add the credentials for your account with the Webinar Provider.
   • Enter the speaker information.
   • Select the Event Type.
   • Save
   • Enter information about the Sessions.
   • Create a new Webinar Configuration.
   • Go to Settings > Advanced settings > Event management > Webinar configurations.

10. Question 10 · 1

    You are a Dynamics 365 Marketing functional consultant. Your company wants to: 1. control access to Marketing features that could incur extra costs, and 2. make sure no extra costs are being incurred by exceeding existing Marketing subscription limits. Which three steps should you take? Each correct answer presents part of the solution.

    Choose all answers that apply.

    • Monitor the quantity of contacts and emails on the server.
    • Monitor the quantity of Marketing contacts and emails.
    • Monitor the quantity of landing pages.
    • Monitor Litmus accounts and the number of previews.
    • Create teams to be used in designer feature protection rules.

11. Question 11 · 1

    DRAG DROP - You are a Dynamics 365 Marketing functional consultant. You need to configure Dynamics 365 Marketing for lead scoring. Which configuration settings will allow you to accomplish the desired results? To answer, drag the appropriate configuration setting to the correct desired result. Each configuration setting may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content. NOTE: Each correct selection is worth one point.

    Match each destination with an option.

    

    Delete all scores calculated by the stopped lead-scoring model.

    • • Set Automatic Marketing Qualification to Yes.
    • • Set Automatic Marketing Qualification to No.
    • • Set Automatic Sales Ready to Yes.
    • • Set Automatic Sales Ready to No.
    • • Set Automatic Lead Score Cleanup to Yes.
    • • Set Automatic Lead Score Cleanup to No.

    Mark and promote leads to sales acceptance stage when a score based on a relevant scoring model is reached.

    • • Set Automatic Marketing Qualification to Yes.
    • • Set Automatic Marketing Qualification to No.
    • • Set Automatic Sales Ready to Yes.
    • • Set Automatic Sales Ready to No.
    • • Set Automatic Lead Score Cleanup to Yes.
    • • Set Automatic Lead Score Cleanup to No.

    Automatically advance leads when a score generated by the lead-scoring model is received.

    • • Set Automatic Marketing Qualification to Yes.
    • • Set Automatic Marketing Qualification to No.
    • • Set Automatic Sales Ready to Yes.
    • • Set Automatic Sales Ready to No.
    • • Set Automatic Lead Score Cleanup to Yes.
    • • Set Automatic Lead Score Cleanup to No.

    Continue to show the scores for stopped models.

    • • Set Automatic Marketing Qualification to Yes.
    • • Set Automatic Marketing Qualification to No.
    • • Set Automatic Sales Ready to Yes.
    • • Set Automatic Sales Ready to No.
    • • Set Automatic Lead Score Cleanup to Yes.
    • • Set Automatic Lead Score Cleanup to No.

12. Question 12 · 1

    You are a Dynamics 365 Marketing functional consultant at Contoso Ltd. You need to configure the LinkedIn Lead Gen feature. What are the two pre-requisites that must be applied before you are able to proceed with the configuration? Each correct answer presents part of the solution.

    Choose all answers that apply.

    • Create a strategy to match LinkedIn incoming leads to existing leads.
    • Have LinkedIn Profile with Campaign Manager enabled.
    • Grant the rightful users with the LinkedIn Lead Gen Forms Administrator or LinkedIn Lead Gen Forms Salesperson security roles.
    • Send a request to LinkedIn to allow the synchronization.
    • Have a LinkedIn Profile with Lead Gen Administrator enabled.

13. Question 13 · 1

    DRAG DROP - You are setting up integration with LinkedIn Lead Gen. You need to configure the integration in order to allow for Leads synchronization from LinkedIn to Microsoft Dynamics 365 Marketing. Which four steps should you perform in sequence? To answer, move all steps from the list of steps to the answer area and arrange them in the correct order.

    Arrange the options in the correct order.

    

    • Configure a strategy to match incoming LinkedIn leads to existing leads.
    • Assign LinkedIn Lead Gen Forms Administrator and LinkedIn Lead Gen Forms Salesperson security roles.
    • Authorize Dynamics 365 Marketing to connect to LinkedIn using an existing LinkedIn account that has access to LinkedIn Campaign Manager.
    • Configure LinkedIn field mappings.

14. Question 14 · 1

    Your company’s marketing department wants to standardize the URL links to the company’s social media site across all emails sent out. Which social media URL can be set in the Content settings?

    Choose one answer.

    • LinkedIn URL
    • Skype URL
    • Pinterest URL
    • WhatsApp URL

15. Question 15 · 1

    DRAG DROP - Your company, Contoso Mobile Dog Spa, provides mobile dog grooming services. Your application development team is building a new mobile application for Android devices that will allow customers to book grooming appointments. The Chief Marketing Officer wants to be able to send push notifications to the app from real-time customer journeys in Microsoft Dynamics 365 Marketing. You need to work with the application development team to configure connectivity between Dynamics 365 Marketing and the new mobile app. Which four actions must be performed in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

    Arrange the options in the correct order.

    

    • Select +New, and enter a name and description for the configuration.
    • In the default Dynamics 365 Marketing app, go to Real-time marketing and select Push notifications in the Channels group.
    • Select Check configuration, and share the credential validation with your app developer.
    • Select Save, and share the access token and application ID with the application development team.
    • Select +New, and enter a Title, Subtitle, and Message for the configuration.
    • In the default Dynamics 365 Marketing app, go to Settings, and select Push notifications in the Customer Engagement group.
    • Follow the steps shared in the documentation of the configuration record.

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